To look at this image nowadays most would be disgusted by this image, but in earlier times this was the standard around the holidays. I decided to find an image of an old smoking ad because I know I could pull good material, when I stumbled upon this one. The plain and simple of the this ad is try to get the viewer to buy cigarettes because Santa likes them. For the most part this ad was targeted at adults of legal buying age for cigarettes but who loves Santa more than kids? So unfortunately this image would be appealing to almost anyone. Although cigarettes are known to be only available to adults the image of Santa Claus attracts children's interest. Now back then, most would see that Santa is delivering gifts of cigarettes but we know that cigarettes cause cancer so a little text adjustment seemed to describe the reality of the image. Utilizing people's love for the jolly saint this ad is able to draw a viewer into buying cigarettes, but what Santa is bringing is not a gift!
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